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Search Engine Optimization, SEO for short, is the method of modifying your web pages so your website
performs well for internet searches. This is accomplished primarily by editing text, page headings and adding or modifying meta tags.
Research has shown that the vast majority
of people performing an online keyword search will only visit sites listed on the first page of the search results.
Our goal is to determine the most relevant and popular keywords for you and get your site listed
within the top three search results on major search engines.
Great Lakes Tech Solutions, LLC has put significant time and resources into learning how to effectively perform SEO.
In many cases, our clients get listed #1 for relevant keyword phrases. No one can guarantee specific results, but Great Lakes Tech Solutions, LLC
has been extremely successful in SEO efforts.
How does Great Lakes Tech Solutions, LLC perform Search Engine Optimization? See The Six Steps of SEO below.
- Research Potential Keyword Phrases: We begin the SEO process by creating a preliminary list of keyword phrases
which are relevant to your site. Our team will then perform research to determine how often these searches are actually performed and what
other similar phrases may offer greater potential.
- Determine Keyword Phrases: We then discuss the results of our research with you to determine what keywords your potential visitors
will likely use to find your site. The most popular applicable phrases can then be incorporated into the site.
- Optimize Meta Tags and Content: Once the specific keywords are determined, we will edit the page titles, text, image tags and meta tags
of your individual web pages to promote relevant keyword phrases. Your website is then ready to be submitted for inclusion into search engines.
- Submit Pages to Search Engines: Most search engines will eventually find and catalog your website. We can expedite this process by
submitting your website directly to major search engines and directories. The search engines respond by reviewing your site and categorizing the pages appropriately.
Note: It often takes 2-3 months before positive results are fully realized.
- Review and Analyze Web Traffic Patterns: Depending upon your host, relevant information can be found by viewing your
site's visitors statistics. (All sites hosted through Great Lakes Tech Solutions, LLC offer robust visitor statistics.) These stats contain detailed information including;
- where your visitors linked from
- which search engine and keywords they used
- how many and which pages they visited
- how long they spent viewing your site
We then analyze this information to determine strengths and areas of opportunities.
- Re-optimize Page Content: Using this information, along with additional ranking resources we can then re-optimize your website in order to improve results.
For maximum effectiveness, Great Lakes Tech Solutions, LLC recommends reviewing and optimizing pages at least a few times a year.
Steps 5 and 6 should be performed every 4 - 12 weeks.
Contact us today for your free SEO analysis.
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